Stop guessing whether anyone wants it.
Enara sharpens what you are building and who has the problem, plans the conversations that test it, then turns what people actually said into a direct recommendation.
Define the problem
I'll ask you a few questions to sharpen what you're solving, for whom, and why it hurts.
Agency nurses booking hospital shifts across multiple agencies regularly lose £200+ per block by taking the first decent-looking shift without comparing rates, because checking three apps for the same ward doesn't occur to them in the moment they're booking
Define the problem
I'll ask you a few questions to sharpen what you're solving, for whom, and why it hurts.
Four steps to an answer you can defend.
Get the problem specific
Who has it, when it shows up, what it costs them.
Work out who to talk to
The people who live with the problem, and how many of them you need.
Have the conversations
Questions that get past politeness, one interview at a time.
Get the read
The four signals weighed against what you actually heard.
Who feels this on a bad week, the studio owner or the assistant?
A straight answer.
One of three reads, the reason behind it, and the next thing to do.
Two of them meant it. Go back for four more.
Only Maya and Ike had already paid someone to cope, and both run studios with staff. The four who had done nothing about it were all working alone.
“I pay my assistant two hours a month just to chase the ones that go quiet.”
Everyone will be nice to you.
They will tell you the idea sounds great and wish you luck. None of that means they would pay. Four signals separate someone being kind from someone who needs it solved.
They know the problem instantly
It costs them, personally
They already built a workaround
A spreadsheet, a hack, someone they pay to cope. Nobody rigs up a fix for a problem they do not have.
They are looking for a fix right now
An answer of no is the method doing its job. Finding out in a few weeks saves you the year you were about to spend.
We have both been on the wrong side of this.
We have both spent years in the room while founders made this decision, and we have both been the founder making it, with real money on the line. Founder's Corner is the method we arrived at from both sides.
Twenty years building software products, and the last several advising early-stage founders through exactly this decision. I have watched the same thing happen enough times to know its shape. Everybody loves the idea, nobody buys it, and the founder finds out a year in. I work with founders one to one at HeyFaina.
“I kept meeting founders a year too late, after the money was gone and the thing was already built. Every one of them had heard something in those first conversations that should have stopped them. They just did not know what they were listening for.”
Fifteen years across founding, corporate, and founding again. She co-founded a venture-backed software studio in Turkey, shipped at EA on FIFA and Madden, and owned a platform at Microsoft used by sixty thousand engineers a day. She has built with no playbook, and shipped where a wrong call cost real money.
“I have shipped things nobody asked for, at a studio I founded and at companies where a wrong call cost millions. The code was never the problem. Nobody had checked first.”
The method guides you. We answer you.
The day you start booking conversations, our Slack opens to you. Ask the night before an interview, or the moment one goes sideways.
Call in the morning and she already told me she loves the idea on email. Do I still run the script or just ask about pricing?
Run the script, and do not mention pricing at all. She is being kind. Ask her what she did the last time it happened and let her talk.
Got it. Thank you.
Free until the research starts.
Get the problem statement right
Work it until it's specific enough to test, and see how the method holds you to it before you pay anything.
From research to the answer
Who to interview, what to ask, the reads against the four signals, the recommendation, and our Slack while you are running conversations.
The things founders ask before they start.
Start with the idea on your desk.
We open shortly. The first step is free for everyone.